I’m Adrianna 👋🏻
A marketing expert specialised in email marketing, copywriting, and strategy.
Browse my work below 👇
“Adrianna is a very creative, delicate and passionate expert. She always exceeds my expectations. Thank you so much and we definitely will work together again. Highly recommend! “
Anika Brain
award winning entrepreneur
& edTech founder
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#klaviyo #ecommerce #emails
· Hand-made jewelry
· Husband & wife owned business
· Unique designs, inspired by their van travels
· Email marketing channel needed work (underdeveloped flows, no regular campaigns, no strategy).
· Only 9% of total revenue came from email.
· The monthly store revenue averaged at $25,000.
· Based on their lifestyle and goals, we calculated that $60,000/ month would be their ideal figure. They wanted slow and steady growth so that they don’t get overwhelmed.
Here’s what I did:
Step 1: Create a 90 day roadmap.
It included creating new flows, testing a new sing up form, segmenting the list, creating a campaign strategy, and more.
Step 2: A new vision for Wild Roots Creative.
“You helped me verbalise the dreams I didn’t know I had” – Ali, owner.
In order to achieve their $60k goal, without overwhelming them, we’ve decided to turn Wild Roots Creative into a boutique and high-end jewelry brand that fosters high quality connections with the customers, as opposed to relying on sales and discounts.
Step 3: Implementing
Once I had the plan, the new vision, and all the details talked out with Ali and her husband Mike, I went ahead and started implementing the plan.
Head over to the results tab to see what happened!
Some of the growth we’ve seen:
· From $25k months to $50k months!
· From 9.4% to 24% attributed revenue!
· $37k generated from welcome flow alone.
· From 0.9% submit rate on their sign-up form to 2.67%
· From underdeveloped flows to strategic flows that build an engaged and raving audience
· From relying on discounts and sales to building a boutique brand
Want to read the copy and see more screenshots from the dashboard?
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“I hired Adrianna to help me brand a new product rollout. We worked through ideal client profiles, messaging, and email list development. She is fun to work with, creative, and gives detailed guidance. Thank you for all your help!”
Leigh Clarke
entrepreneur
& owner at The Fete Companies
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#salesletter #amazonFBA
· JT Franco is a two-comma club award winner, entrepreneur, and content creator.
· Back in July he was launching his AMZ Powerhouse Program
· He hired me to write the sales page copy.
· Working with JT was a breeze, he had all the research ready for me.
· Honestly, I felt like the sales page wrote itself and it was a lot of fun!
· When writing the sales pages, I simply focus on communicating with the prospect, just like JT would if he was having a conversation with them.
· I like to imitate Sabri Suby’s sales page format for projects like JT Franco’s because it simply works.
You can read the copy here, it’s in a Google Doc.
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“I worked with Adrianna when we were launching Purple Zebra. She did a phenomenal job writing copy for my whole website and was a breeze to work with. Her copy was so good from the get go that we only had one round of revisions and we’re all set. 100% would recommend working with her!”
Youssef Azmy
entrepreneur
& global marketer
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#websitecopy #startups
Ever heard of Brian Scordato? If not, you should check out his “Idea to Startup” podcast. Brian is a cool guy who’s passionate about making the world a better place, one startup idea at a time.
The Tacklebox is like the step before startup incubators. It’s a membership that walks people through validating their startup ideas, introduces them to the right people, and gives them one-on-one mentorship.
Anyway, Tacklebox was getting a complete makeover. We’re talking branding, new website development, the whole lot. And I was hired to write the copy for the website
The process:
👉 The Tacklebox was not a new product, Brian gathered a hefty amount of testimonials and successful case studies. A lot of the testimonials were in video format, which was perfect, that’s all I needed to understand his ideal customer.
👉 I focused on getting the message across in a clear way. Brain told me that his audience is not necessarily familiar with the startup ecosystem and that his old website didn’t do a good job of communicating to the reader what the Tacklebox Method is.
👉 You might notice that there’s a lot of text! We talked this through and decided that this was the right way. The target audience is in the content-consuming stage and they’re looking for clarity. They’re also coming from Brian’s podcast, so they’re already familiar with the quality of his content.
The copy turned out great. As far as I know, the website is still in development. I’m excited to see it when it’s finally live!
You can read the copy here, it’s in a Google Doc.
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#emailmarketing #klaviyo
- UK-based luxury fashion brand owned by two passionate guys ready to disrupt the industry!
- Their main issue was that they relied heavily on discounts to generate revenue from email marketing.
- When we started, the Klaviyo account has not generated any revenue. But in our second month we hit the 30% attributed revenue target!
The process:
👉 I did the initial research and in 30 days set up the welcome, abandonment, and post-purchase flows.
👉 I planned out the campaigns for one month ahead and scheduled them out to start nurturing the audience.
👉 Since then, we’ve been constantly testing and optimising.
- Signup form went from a poor 0.75% conversion rate to 3.8%
- Open rates are averaging at 45%
- Klaviyo attributed revenue is consistently above 30%!
You can see some email samples here:
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Want to talk with me?
Send me an email at
hello@adriannanna.com
Want to see more samples?
Over the years I have written a lot of copy, consulted countless clients, and put a trillion strategies together.
You can see more here:
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#entrepreneur #creative #marketingwiz
At 7 years old I entered into my first business partnership.
I convinced my best friend to sell her large collection of stickers to the kids from the neighborhood.
With no investment upfront, this was a lucrative deal for me.
We went 50-50 on the chocolates and toys the other kids handed off to us in exchange for the stickers.
I made my first ‘online’ money at 11. I traced tattoo designs I found on Google and sold them to older kids who were dreaming of getting a tattoo.
Ethical? No. Illegal? I think so.
Luckily I turned the page and got clean. Since then I’ve only been into honest and good business. As you’d expect from a Christian.
Up until 2019 I worked, studied, and always had some kind of a side hustle going. From small investments to affiliate sales, and anything in between.
Until I discovered the magic of copywriting and marketing.
I immediately became addicted to it.
The idea of experiencing different businesses, helping them grow, seeing the impact of my work, connecting with other entrepreneurs…
This is my world!
Since then I’ve been freelancing. Using my creativity, marketing knowledge, and passion to serve businesses from all over the world.
I’ve also been traveling. A lot.
Growing my own businesses.
Coaching other copywriters and email marketers.
What an adventure!
I have really straight-forward values
👉 Servitude; this is the root of everything I do. I treat all the businesses I work with as if they were my own.
👉 Transparency; essential to any business partnership. I don’t do fluff.
👉 Excellence; I don’t do a half-hearted job. I want my work to be a reflection of my highest potential. Everything I lay my hands on is a reflection of that!
My biggest vision is changing the world of online business by bringing more servitude and honesty into the space.
I talk about this openly with clients as well as my students.
I am creating a network that has strong and unshakable values. A network that, through collaborations, will do great things.
Outside of Zoom calls, Google Docs, and Klaviyo I’m a pretty active person. I’m always on the go, doing something.
I travel often, I skate, I love attending events and meeting new people.
I’ve lived in Mexico, Colombia, Spain, England, Poland, and I’ve travelled around a fair bit.
I often volunteer and. dedicate my free time to projects that I’m passionate about.
I care about people and I do my best to be encouraging, kind, and empathetic.
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